Tutorial for Technopreneurs
Typical Business Plan Format
1. Company Profile
Company Form and Structure, legal strategies, inter-company collaborations
2. Product Description
3. Market Analysis
1. The macro-environment
2. The competitive environment
3. The industry
4. The customer priorities
5. Product strategy
6. Pricing strategy
7. Promotion strategy
8. Distribution strategy
4. Financing Plan
1. How much do you want to borrow?
2. What do you want the money for?
3. When will you be able to repay the borrowing?
4. Will you be able to pay the interest?
5. Could your company survive a setback in its plans?
6. What security, if required is available for the lending?
7. Source of funds
8. Existing loans and liabilities
9. Assumptions
10. Projected sales, costs, profitability
11. Cash flow statement
12. Break even analysis
13. Ratios – ROI, CR, TOL/TNW, DE, DSCR etc.
14. Sensitivity analysis
5. Tentative Schedule and Milestones
Important aspects of the proposed business: practical matters concerning its start-up operation and management
